Module 1: Getting Started

A target icon representing: setting goals for your websiteSetting goals for your website

This module includes how to think about developing goals for your UC Santa Cruz website.  Website goals can help determine what content to prioritize, and how to measure success. 

This is a step to consider before you approach a web improvement project that might include creating or editing content. 

 

When you’ve completed this training, you’ll have learned:

  • How to identify the business objectives of your website, and connect them to specific and measurable website goals.  
  • Common questions asked about higher education websites.
  • A process to help collaboratively determine what content has prioritization on your website, what kinds of content you have,  and what content you might still need.
  • How website goals should come from business objectives, and serve as foundational components of what your website should be.
  • Common goals seen in higher education websites.